The flagship of all comic conventions
San Diego Comic-Con (SDCC) is the largest and most influential pop culture event globally. With 130,000+ attendees and Hollywood-level panels, it’s where the year’s biggest comic, film, and TV announcements happen.
Dates & venue
July 23-26, 2026 (Preview Night July 22). San Diego Convention Center, San Diego, California.
What to expect
- Massive exhibitor floor — Marvel, DC, Image, indie publishers
- Hall H — the biggest panels (book early!)
- SDCC exclusives — Funko, Hasbro, Mattel, LEGO drops
- Artist Alley — meet your favorite artists
- Cosplay culture at its peak
How to attend
Badges sell out in minutes via the Open Registration lottery (typically held in November/December). You must have a Member ID first.
Tips for collectors
- Pre-order exclusives online if available
- Hit the floor at opening, not after lunch
- Bring rolling luggage for the haul
- Use the Sails Pavilion for autograph signings