The horological auction world’s marquee biannual sale returns to Geneva.
Event Details
- Dates: May 9 – 10, 2026
- Venue: Hôtel Président Wilson, Quai Wilson 47, 1211 Geneva, Switzerland
- Type: Live auction (in-person, phone, online bidding)
- Official site: phillips.com
About the Sale
The Geneva Watch Auction series, conducted by Phillips in Association with Bacs & Russo, is widely regarded as the most influential watch auction franchise in the world. The XXIII edition presents over 200 lots spanning vintage Patek Philippe, Rolex, Audemars Piguet, F.P. Journe, and modern independents including Philippe Dufour, Roger W. Smith, and De Bethune.
What to Look For
Geneva spring sales historically include calendar and astronomical complications, prototype and reference-zero pieces, and provenance-rich examples from celebrity and royal estates. Pre-sale catalogue release in late March/early April typically signals the highlight lots, with public viewing in the week leading up to the live sessions.
Bidding
Registered clients can bid in person at the Hôtel Président Wilson, by telephone with a Phillips representative, or via the Phillips Live online platform. Pre-registration with proof of funds is required for higher-value lots.
Pro Tips
- The associated public viewing days are open to non-bidders and offer rare hands-on access to the sale’s headline pieces.
- The simultaneous Geneva Jewels Auction (typically May 11) is staged at the same venue if you wish to extend your visit.
- Register early — bidder verification can take 48–72 hours for first-time clients.
Always verify lot listings, viewing schedule, and bidding logistics through the official Phillips website.