The total number of copies of a collectible produced. Documented print runs are common for modern trading cards (often printed on the card itself, e.g., “#/99”), comics, and limited-edition books, but are rarely disclosed for vintage products.
Smaller print runs typically command higher prices, but rarity alone doesn’t drive value — demand for the specific subject matters more. A short-printed card of an unknown player will not approach the value of a high-printed card of a Hall of Famer.